Daily Reports
Ad Creative
Ad Approval — Campaign F (Meet Mark Tour) — NEW
6 event promo ads for the 5-stop Meet Mark Van Buren community tour. One geo-targeted ad per town (Heath, Hanover, Johnstown, Newark, Pataskala) plus one county-wide tour ad. ~$245 total, Apr 17–30.
Ad Approval — Campaign D (Newark)
3 copy drafts responding to Newark's Apr 15 tax vote. “Four Taxes” (direct), “Don’t Become Newark” (warning), “Contrast” (track record). Pick one, two, or all three.
Ad Approval — Campaign C
4 concepts × 2 tones: OTA Director, Fire District VP, Farm Bureau Treasurer, and Accessible Leadership. 7 ads live since Apr 12.
Ad Approval — Campaigns A & B (Archive)
All 15 awareness/traffic ads approved and live across Campaigns A & B. Includes GOTV ad drafts pending final approval.
Getting Started
Ad Verification Guide
Identity verification complete for both Google and Meta. Reference guide for the verification process.
Onboarding Checklist
Campaign onboarding complete. Reference checklist for setup items.
Campaign Strategy
Race Intelligence Report
Full candidate matrix, threat assessments, strategic assumptions, gaps analysis, and geographic dynamics.
Keyword & Ad Strategy
Google Search keywords, Facebook/Instagram ad concepts, YouTube strategy, campaign timeline, and competitive intel.
Competitive Intelligence
Opposition Report: Jeff Rath
Background, electoral history, policy positions, digital presence, vulnerabilities, and counter-messaging framework.
Opposition Report: Bill Bogantz
Background, real estate portfolio, anti-solar advocacy, digital ad analysis, and conflict of interest assessment.
Proposal & Agreement
Campaign Proposal
Service scope, budget allocation, platform strategy, and timeline for the Licking County Commissioner race.
Service Agreement
Signed service agreement between Citizens for Van Buren and Bull Moose Strategy LLC.
Campaign Dashboard & Performance
Live Campaign Dashboard
Campaign overview — ad performance, website analytics, competitive landscape, and spend tracking.
Ad Performance
Detailed Facebook ad metrics — impressions, reach, CPM, CTR for each ad. A/B test comparison between Campaign A and B.
Competitor Ad Tracker
Meta Ad Library data for all 5 candidates — active ads, spend, impressions, and ad history. Auto-updates from Meta.