How This Works

Below are the ad mockups for your Facebook and Instagram campaigns. Each ad includes the image, the copy (text) that will appear with it, and the platforms it will run on.

Please review each ad and:

✅ All ads approved and live as of April 9, 2026. Both Meta and Google identity verification are complete.

GOTV Ads — Pending Approval (Apr 28 – May 5)

These ads will run during the final week before Election Day to maximize voter turnout. Please review and approve. They will NOT go live until you give the OK.

GOTV Ad 1: Election Day is May 5th

Facebook
Image: Hero family photo (hero-family) Primary Text: Election Day is Tuesday, May 5th. Mark Van Buren has served Licking County for 25 years of township leadership — Harrison Township Trustee, OTA Director, and Fire District VP. He's ready to bring that same dedication to the Commissioner's office. Find your polling location and make your voice heard. Headline: Vote May 5th — Van Buren for Commissioner Description: Republican Primary — Polls Open 6:30am-7:30pm CTA: Learn More → citizensforvanburen.com Paid for by Citizens for Van Buren
GOTV — Final Week Apr 28 – May 5 Target: Licking County R primary voters

Approval

Pending

GOTV Ad 2: Your Vote Matters

Facebook
Image: Mark headshot (mark-headshot) Primary Text: In a 5-way Republican primary, every single vote matters. Mark Van Buren is the only candidate with 25 years of hands-on local government experience. Don't sit this one out — vote May 5th or vote early at the Licking County Board of Elections, 20 S. 2nd Street, Newark. Headline: Every Vote Counts — May 5th Description: 5-Way Primary — Your Vote Decides CTA: Learn More → citizensforvanburen.com Paid for by Citizens for Van Buren
GOTV — Final Week Apr 28 – May 5 Target: Licking County R primary voters

Approval

Pending

GOTV Ad 3: Last Chance to Vote Early

Facebook
Image: Experience / tractor photo (ad-01-experience or mark-tractor) Primary Text: Early voting ends soon. Vote for Mark Van Buren for Licking County Commissioner at the Board of Elections, 20 S. 2nd Street, Newark. Hours: Mon-Fri 7:30am-7:30pm through May 1, Sat May 2 8am-4pm, Sun May 3 1pm-5pm. Don't wait — vote early. Headline: Vote Early — Time is Running Out Description: Board of Elections, 20 S. 2nd St, Newark CTA: Learn More → citizensforvanburen.com Paid for by Citizens for Van Buren
GOTV — Final Week Apr 28 – May 5 Target: Licking County R primary voters

Approval

Pending

GOTV Ad 4: Polls Are Open

Facebook
Image: Hero family photo (hero-family) ⚠ Activates ONLY on Election Day — May 5 Primary Text: POLLS ARE OPEN. Today is Election Day — Tuesday, May 5th. Vote Mark Van Buren for Licking County Commissioner. Polls open 6:30 AM to 7:30 PM. Find your polling location at boe.ohio.gov/licking. 25 years of proven leadership for Licking County. Headline: VOTE TODAY — Van Buren for Commissioner Description: Polls Open 6:30 AM - 7:30 PM CTA: Learn More → citizensforvanburen.com Paid for by Citizens for Van Buren
GOTV — Final Week May 5 ONLY — Election Day Target: Licking County R primary voters

Approval

Pending
Budget Note: GOTV ads will use increased daily budget from the existing $22/day awareness campaigns. No additional ad spend beyond the $2,500 total budget.

Awareness & Traffic Ads — Approved

Ad 1: Experience & Leadership

Facebook + Instagram
Ad 1 - Experience
Mark Van Buren has been serving the community for 25 years — Harrison Township Trustee, OTA Director, and community leader. Now he's running for County Commissioner. Farmer. Fiscal conservative. MBA in Finance from MVNU. Ohio Township Association Director. Republican Central Committee Member. Mark has the experience and the roots to lead Licking County forward. Vote Van Buren — May 5th Republican Primary. Paid for by Citizens for Van Buren
Awareness Phase Apr 7–20 Target: Licking County R voters

Approval

Pending

Ad 2: Fiscal Responsibility

Facebook + Instagram
Ad 2 - Fiscal
Licking County needs a Commissioner who understands budgets — not just approves them. Mark Van Buren: MBA in Finance from MVNU. Republican Central Committee Member. 25 years managing public resources. Voted to reduce inside tax millage — cutting your property taxes. A proven fiscal conservative who protects your tax dollars. Vote Van Buren — May 5th Republican Primary. Paid for by Citizens for Van Buren
Traffic Phase Apr 14 – May 4 Target: Fiscal conservatives

Approval

Pending

Ad 3: Community Roots

Facebook + Instagram
Ad 3 - Community
Mark Van Buren doesn't just talk about serving Licking County. He's been doing it for 25 years. Harrison Township Trustee. Licking County Farm Bureau Board Treasurer. West Licking Joint Fire District VP. Planning Commission. Licking County Township Association Vice President. Ohio Township Association Director. Republican Central Committee Member. 11 community service positions. One candidate who shows up. Vote Van Buren — May 5th. Paid for by Citizens for Van Buren
Awareness Phase Apr 7–20 Target: Community-engaged voters

Approval

Pending

Ad 4: Smart Growth

Facebook + Instagram
Ad 4 - Growth
Licking County is a hotbed of growth. Mark Van Buren has the experience to manage it responsibly. As Harrison Township Trustee, Mark has updated the land use plan for the township for current needs. As a Transportation Improvement District Board Vice President, he has advocated for road improvements throughout Licking County. Protecting quality of life. Supporting jobs. Keeping taxes low. Vote Van Buren for Commissioner — May 5th. Paid for by Citizens for Van Buren
Traffic Phase Apr 14 – May 4 Target: Growth-concerned voters

Approval

Pending

Ad 5: Real Experience (Comparison)

Facebook + Instagram
Ad 5 - Comparison
Five candidates. One who's been doing the work for 25 years. Mark Van Buren — the only candidate with 25 years of elected experience in Licking County government. Ohio State graduate. MBA in Finance from MVNU. Ohio Township Association Director. Licking County Farm Bureau. West Licking Joint Fire District. Planning Commission. Republican Central Committee Member. Experience matters. Vote Van Buren for Commissioner — May 5th. Paid for by Citizens for Van Buren
GOTV Phase Apr 28 – May 4 Target: Undecided R primary voters

Approval

Pending

Ad 6: Every Dollar Accounted For (Waste & Accountability)

Facebook + Instagram
Ad 6 - Waste
Government waste isn't just a Washington problem. It starts at the local level. Mark Van Buren has spent 25 years managing public budgets — cutting waste, reducing property taxes, and making every dollar count. MBA in Finance from MVNU. Ohio State graduate. Ohio Township Association Director. Republican Central Committee Member. Fiscal discipline starts local. Vote Van Buren — May 5th Republican Primary. Paid for by Citizens for Van Buren
All Phases Highest-priority message Target: Fiscal conservatives, AMAC-type voters NEW — AMAC poll: 53% of R voters say waste/fraud/abuse is #1 priority (1,208 of 2,283 respondents). AP-NORC: taxes are 2x priority for Rs vs Ds. Ohio Farm Bureau: property tax reform is core 2026 priority.

Approval

Pending

Google Search Ads

These are text-only ads that appear when someone searches Google for terms like "Licking County Commissioner" or "who is running for commissioner." There are no images — just headlines and descriptions. Google automatically adds the "Paid for by Citizens for Van Buren" disclosure.

Google Ad 1: Experience

Google Search
Ad · citizensforvanburen.com
Mark Van Buren for Commissioner
25 Years of Township Leadership
Republican Primary — May 5
25 years of township leadership in Licking County. Ohio Township Association Director. MBA in Finance from MVNU. Republican Central Committee Member. Vote Van Buren on May 5th.
Paid for by Citizens for Van Buren
Google Search Keywords: licking county commissioner, commissioner candidates 2026

Approval

Pending

Google Ad 2: Fiscal Conservative

Google Search
Ad · citizensforvanburen.com
A Conservative Voice for Licking County
Mark Van Buren — Fiscal Responsibility
Vote May 5 — Republican Primary
25 years managing public budgets. MBA in Finance from MVNU. Mark Van Buren will bring fiscal discipline to the Commissioner's office. Protecting your tax dollars.
Paid for by Citizens for Van Buren
Google Search Keywords: licking county republican, fiscal conservative licking county

Approval

Pending

Google Ad 3: Community Roots

Google Search
Ad · citizensforvanburen.com
Mark Van Buren — Licking County's Own
Farmer. Trustee. Conservative.
Vote May 5 for Commissioner
Born and raised in Licking County. Farmer and owner of Van Buren Acres. 25 years of township leadership in Licking County. Mark knows this community. Real experience. Real roots. Real results.
Paid for by Citizens for Van Buren
Google Search Keywords: licking county election, who is running for commissioner

Approval

Pending

YouTube Video Ads

These video ads will play before YouTube videos for viewers in Licking County. The 15-second version is non-skippable (bumper ad). The 30-second version is skippable after 5 seconds (in-stream ad). Both include Ken Burns photo animations with text overlays.

Note: These are silent/visual-only drafts. We can add a voiceover or background music before launch if you'd like.

Video Ad 1: 30-Second In-Stream

YouTube (skippable after 5s)
Scene breakdown: 0-3s: Name introduction (navy background, gold accents) 3-9s: John Deere tractor photo — "25 Years of Township Leadership, Harrison Township Trustee, Ohio Township Association Director" 9-15s: Family photo — "Farmer. Trustee. Conservative. MBA in Finance from MVNU. Ohio State." 15-20s: Campaign signs photo — "11 Community Service Positions" with scrolling list 20-25s: Pumpkin field — "Protecting Farmland. Supporting Infrastructure. Keeping Taxes Low." 25-30s: Closing CTA — "VOTE MARK VAN BUREN — MAY 5TH" Paid for by Citizens for Van Buren (displayed throughout)
YouTube In-Stream 30 seconds Budget: $500 Apr 14 – May 4

Approval

Pending

Video Ad 2: 15-Second Bumper

YouTube (non-skippable)
Scene breakdown: 0-2s: Name introduction 2-6s: John Deere tractor — "25 Years of Township Leadership" 6-10s: Family photo — "Farmer. Trustee. Conservative." 10-15s: Closing — "VOTE VAN BUREN — MAY 5TH" Paid for by Citizens for Van Buren (displayed throughout)
YouTube Bumper 15 seconds (non-skippable) Budget: included in YouTube $500

Approval

Pending