Campaign D — Fiscal Record (Copy Drafts v2)
Campaign D is a fiscal-discipline set emphasizing Mark's 25-year township record. Prior Newark-specific framing was pulled Apr 14 after Mark noted it risked damaging relationships with Newark Council members who support him. This v2 reframes the same fiscal theme around Mark's own positive record — no opponents named, no cities targeted.
All three drafts include updated visuals (Apr 14) matching the new positive fiscal-record copy. No Newark references or attack imagery in any of the three.
For each draft:
- Check the box if you approve the message direction
- Leave feedback in the text box for edits
- You can approve one, two, all three, or none
- Click "Save Approvals" when done — Kelly is notified automatically
Draft B — Taxpayers Deserve Better (Values): Frames fiscal discipline as a respect issue. Best for fiscal conservatives and property-tax-sensitive voters.
Draft C — 25 Years. Proven Record. (Track Record): Clean credential recitation. Most defensible, lowest risk.
Draft A — "Fiscal Discipline" (Direct)
Leads with Mark's 25-year record of balanced budgets and lower millage. Direct positive framing, no opponents named.
Draft A — Fiscal Discipline
Direct
Approval
Draft B — "Taxpayers Deserve Better" (Values)
Frames fiscal discipline as a respect-for-taxpayers issue. No opponents, no cities named.
Draft B — Taxpayers Deserve Better
Values
Approval
Draft C — "25 Years. Proven Record." (Track Record)
Clean credential recitation. Most defensible and lowest-risk of the three drafts.
Draft C — 25 Years. Proven Record.
Track Record