Page setup, political ad authorization, paid campaigns, and a 60-post content calendar — all built around your race, managed end-to-end, and compliant from launch day.
Facebook remains the dominant platform for local political races — no other channel gets you inside a voter's community feed at this cost point.
Meta requires identity verification and disclaimer setup for all political ads. We handle the full authorization process — identity docs, page linking, disclaimer text — and don't launch a single paid ad until you're fully cleared. Unauthorized political ads get pulled without notice; we make sure that never happens.
Paid Facebook and Instagram campaigns with geographic targeting set to your district boundaries, demographic layering by age and household type, and Custom Match audiences built from your voter universe. We run awareness, persuasion, and GOTV phases as distinct campaign sets — each with its own objective, budget, and creative.
A full campaign's worth of organic Facebook content — issue posts, event announcements, endorsement reveals, bio content, and GOTV messaging — written, designed, and scheduled in advance. Voters who follow your page stay engaged throughout the race without you spending hours on social media every day.
Weekly reports covering reach, impressions, link clicks, and engagement rate by post and campaign. Meta's Political Ad Library means every ad you run is public record — we track competitor spend in your race and adjust your strategy accordingly.
In a local race, name recognition is the first battle. A voter who has seen your name and face three times on Facebook before they walk into the polling place is far more likely to vote for you than a voter who hasn't. Facebook's targeting lets you serve those impressions to voters in your district specifically — not to the entire metro area — which means your budget goes to people who can actually vote for you.
We structure Meta campaigns to mirror the campaign calendar: broad awareness early, issue-specific persuasion in the middle, and a compressed GOTV push in the final two weeks. Custom Match audiences let us layer in your voter universe — so your ads target actual registered voters in your district, not just Facebook users who happen to live nearby.
The organic content calendar amplifies paid reach — voters who see your ad and then visit your page find an active, credible presence, not a page with three posts from six months ago.
Facebook Page created (or audited if existing), properly categorized as a political candidate page, and connected to your ad account.
Political ad identity verification submitted to Meta. We track the review queue and notify you the moment you're cleared to run paid ads.
Organic content calendar drafted for your review. Ad creative developed with messaging aligned to your issue priorities and voter audience.
Organic posts scheduled for the full campaign window. Paid campaigns launched with daily budget pacing matched to your election calendar.
Weekly bid adjustments and creative refreshes. We watch for comment threads that need attention and flag anything requiring your direct response.
Facebook paid campaign management is included in Ads Only ($2,500) and every tier above it. The full 60-post organic content calendar starts with The Blitz ($5,000). The Machine retainer adds retargeting and Custom Match audience strategies with ongoing monthly refreshes.
Ad spend is billed directly to your committee — never through BMS. The flat fee covers all strategy, setup, authorization handling, content production, and reporting. See full pricing for complete tier details.
These services work best alongside this one — most of our campaigns run at least two in tandem.
Voters who see your Facebook ad and google your name should land somewhere credible. Google + Meta together close the gap between social impression and search conversion.
Instagram and Facebook share the same Meta Ads Manager — running both doubles your visual reach with minimal additional setup or cost.
Lookalike audiences built from voter file data outperform cold interest targeting every time. Precision targeting starts with the right list.
Free 30-minute consultation. We'll walk through your district, your timeline, and what a Meta campaign can deliver for your race.