Google Search, Display, and YouTube campaigns built for local political races — with Election Ads Verification handled, ad spend tracked to the dollar, and targeting calibrated for your exact district.
Search, Display, and YouTube each reach voters at a different moment in the decision cycle. We run all three as one coordinated buy.
When a voter types your name, your opponent's name, or your race into Google, your ad appears at the top of the results page. Search captures high-intent moments — voters who are actively researching the race, not passively scrolling. We handle keyword selection, negative keyword lists, ad copy, and bid strategy for your district geography.
Video ads served before and during YouTube content — targeted by ZIP code, congressional district, and issue interest categories. YouTube delivers your message at TV-like scale for a fraction of broadcast cost, with precise geographic and demographic controls that broadcast simply doesn't offer. Great for candidate introductions and GOTV pushes.
Banner and responsive display ads served across the Google Display Network — millions of websites and apps. Retargeting keeps your message in front of voters who've already visited your campaign website or watched your YouTube ads. Display drives low-cost impressions throughout the campaign; retargeting closes the loop at the end.
Political advertising on Google requires identity verification through the Google Elections Ads Verification program. We navigate the process, handle the documentation, and get your account cleared — typically within 2–3 business days for federal races and most state races. No verification, no ads. We handle it so you don't have to.
Google Ads have a fundamental advantage over every other digital channel: intent. A voter searching for your name or your race has already decided to learn more. Your ad at the top of those results turns a curious voter into an informed one — and an informed voter into a supporter.
We structure Google campaigns around your campaign calendar — lighter budgets in the early awareness phase, heavier spend as early voting opens, and a compressed GOTV burst in the final 72 hours. Geographic targeting is set to your specific precincts, not a broad metro area. Ad spend goes where the votes are.
Weekly performance reports show impression share, click-through rate, and estimated cost per conversion — not agency vanity metrics. If a campaign format isn't delivering, we reallocate budget to what is.
We submit your Google Election Ads identity verification and monitor for approval. Usually cleared in 2–3 business days.
Campaign structure, keyword lists, geographic targeting, and ad copy developed and submitted for your review.
Campaigns go live the moment verification clears. Budget pacing set to your timeline and total ad spend allocation.
Weekly bid adjustments, negative keyword additions, and A/B testing of ad copy throughout the campaign window.
Weekly performance summaries with spend vs. impression vs. click breakdowns. No dashboards requiring a tutorial to read.
Google Search + Display is included in Ads Only ($2,500) and every tier above it. YouTube pre-roll and retargeting campaigns are added starting with The Blitz ($5,000). The Machine retainer includes ongoing optimization and expanded audience strategies including Customer Match targeting.
All ad spend is billed directly to your campaign committee — it never passes through BMS. The flat fee covers strategy, setup, management, and reporting. See the full pricing page for complete tier details.
For further reading on Google Ads for local races, see our blog post on the most common digital advertising mistakes local candidates make.
These services work best alongside this one — most of our campaigns run at least two in tandem.
Search captures intent; social builds name recognition. Run both and you reach voters at every stage — from curiosity to conviction.
YouTube pre-roll ads run through the same Google Ads account, letting you retarget site visitors with video at a fraction of TV's cost.
Voter file data sharpens your keyword targeting and ad scheduling — you stop spending against precincts that can't deliver margin.
Free 30-minute consultation. We'll walk through your race, your timeline, and what Google Ads can realistically deliver.