Profile setup, 46+ posts, Reels produced from your existing photos and video, and a hashtag strategy built around your district — so your campaign makes a strong first impression on mobile voters who haven't decided yet.
Most local campaigns either skip Instagram entirely or post sporadically. A consistent, well-branded presence is a low-cost competitive advantage in any down-ballot race.
Professional bio, link configuration (campaign website, volunteer signup), highlight cover design, and brand color/font consistency. Voters who find your Instagram profile need to see a credible candidate, not a generic account with no photos and no bio.
A full batch of campaign posts — issue graphics, candidate photos, endorsement announcements, event coverage, and GOTV content — produced from the photos and information you provide. Designed to match your campaign brand and scheduled at optimal posting times throughout the race.
Short-form video clips produced from your existing photos, video footage, and campaign events — edited with text overlays, captions, and background audio. Reels get significantly more organic reach than static posts on Instagram, making them a high-return investment even when you don't have professional video.
A location-specific hashtag strategy built around your district, county, and issue areas — so voters searching for local content can find your posts organically. Combined with geotag strategy for local events and community landmarks, your content surfaces to the right audience without paid promotion.
Instagram is a visual credibility channel. Voters who encounter your campaign on Instagram are making a quick judgment: does this candidate look like a real person who lives in my community? A well-run Instagram presence — with photos from local events, community landmarks, and your daily life as a candidate — answers that question immediately.
Reels specifically extend your reach to audiences that don't follow you yet. Instagram's algorithm surfaces Reels to non-followers based on location and interest signals — which means a well-produced Reel from a campaign event can reach thousands of voters in your district who have never heard of you. That's organic reach you can't buy at any other price point.
We build Instagram content to work alongside your paid Meta campaigns — voters who see your Facebook ad and then check your Instagram find an active, consistent presence that reinforces the message.
You submit candidate photos, any existing video, and your issue priority list. We work with what you have — no professional shoot required.
Post batch designed and Reels edited from your submitted assets. Full calendar drafted for your review before anything is scheduled.
Profile built or optimized, first posts published, hashtag sets deployed, and scheduling activated across the campaign window.
Performance reviewed weekly. Additional content batches added as campaign events generate new photo and video assets.
Instagram content batch and profile setup are included in The Blitz ($5,000) and every tier above it. The Machine retainer adds ongoing monthly content batches and Reels production from new event footage. Instagram paid promotions (boosted posts and Story ads) can be added through the Meta ads infrastructure in the same tier.
No standalone Instagram tier — Instagram is managed as an integrated channel with your broader Meta and visual content strategy. See full pricing for details.
These services work best alongside this one — most of our campaigns run at least two in tandem.
Instagram and Facebook ads run from the same account. Add paid reach to your organic Reels strategy and your content gets seen far beyond your follower count.
Short-form Reels and long-form YouTube video are complementary — Reels hook the audience, YouTube tells the deeper story. Both reinforce the same visual brand.
Voters who engage with your Instagram posts are warm contacts. Add P2P texting to the final GOTV push and you close with the supporters who are already paying attention.
Free 30-minute consultation. We'll discuss your race, your visual assets, and what Instagram can deliver for down-ballot voters.