Facebook, Instagram, Google Search, and YouTube — managed end-to-end by someone who has actually run campaigns at this level. No account managers. No markups on ad spend. Every ad you approve.
We build and manage the full paid digital stack — from authorization and compliance through creative, targeting, optimization, and final reporting — for candidates running at the local and down-ballot level.
Political ad authorization on Meta and Google's Election Ads Verification are handled before a single dollar goes live. No campaign goes dark because someone skipped the paperwork.
Custom Audiences built from your actual registered voter file — not Facebook users who happen to live near your district, but confirmed voters from your county's official roll.
Every campaign launches with multiple creative variations. We track cost-per-result weekly, kill underperformers, and shift budget into what's working. No set-and-forget.
Weekly performance reports in plain English. Every ad you approve before it runs. Every dollar of ad spend tracked directly to your committee — not through us.
We focus on the two ecosystems that deliver the best cost-per-voter-reached for down-ballot candidates.
The dominant channel for local political advertising. Meta's targeting lets you reach actual registered voters inside your district boundary — not a metro area, not a DMA, not a county when you only need specific townships. Custom Audiences built from your voter file deliver your message to the people who can actually vote for you. We handle the full Meta stack: political ad authorization, "Paid for by" disclaimer setup, paid campaign management, and organic content calendar.
See full Meta Ads service →Search captures the voters taking the next step — the ones who saw your Facebook ad and then Googled your name, or who are actively researching the race on their own. A well-run Google Search campaign puts your name at the top of those results and ensures you control the narrative at the moment of highest intent. YouTube pre-roll adds a video layer at a cost-per-view that is a fraction of connected TV or broadcast. We handle Election Ads Verification and manage both Search and YouTube through the same Google Ads account.
See full Google Ads service →Bull Moose Strategy works exclusively with local and down-ballot candidates — the races below the congressional and statewide level where the digital environment is favorable, the opposition's digital game is usually weak, and a well-executed campaign can have an outsized impact on the outcome.
We serve Republican and independent candidates. Our tagline is "Candidates, Not Parties" — we're not motivated by partisan outcome, we're motivated by running campaigns that win at the local level. The races we work on are the ones where every precinct matters, every decision is made by the actual candidate rather than a committee, and the results are visible in a community you can name.
We do not work with national campaigns, congressional races, or gubernatorial races. We don't work with PACs, parties, or issue advocacy organizations. The focus is narrow by design — it's what allows us to do this work well at a price point that makes sense for local campaign budgets.
Meta political ad authorization and Google Election Ads Verification handled before any paid campaign goes live. The paperwork gets done weeks in advance so it's never the bottleneck.
We request and upload your registered voter file to build Custom Audiences on Meta and Customer Match audiences on Google. Your ads reach confirmed voters in your district, not just nearby Facebook users.
Every campaign starts with three to five creative variants. Different messages, different formats, different images — we don't assume which will perform best until the data tells us.
Underperforming ads paused. Budget shifted to top performers. New creative introduced every two to three weeks to combat frequency fatigue. Daily monitoring, weekly reports.
Campaign structure shifts at the final four-to-six-week mark: awareness gives way to contrast and GOTV, budgets compress into the highest-impact window, messaging matches the moment.
Everything on running paid digital ads for a local race — compliance, strategy, budgets, and playbooks by office type.
Authorization, targeting, creative, budget, and optimization — the full process step by step.
ComplianceDisclaimers, authorization, Special Ad Category targeting restrictions, and what happens when you skip them.
PlaybookCountywide targeting, primary vs. general strategy, and phase-by-phase creative for commissioner races.
PlaybookWard-level precision, why incumbents are vulnerable, and what a constrained budget can realistically deliver.
PlaybookLow turnout, passionate parents, and zero digital competition — the playbook that exploits all three.
Budget GuideCost per voter reached, the factors that actually determine your budget, and how to think about digital vs. mail.
Free 30-minute consultation. We'll walk through your race, your district, your timeline, and what paid digital can realistically deliver for your specific situation.