Final-week GOTV campaigns, ballot-not-returned chase lists, and event reminders — scripted, targeted from your voter universe, and orchestrated through proven peer-to-peer texting infrastructure. Text messages get read. Most don't ignore them.
P2P texting is the highest-response-rate direct voter contact channel available to down-ballot campaigns — when the list and script are right.
Final-week get-out-the-vote text campaigns targeting your identified supporters who haven't voted yet — with polling place information, hours, and a clear call to action. P2P texting in the final 72 hours of an election can meaningfully move turnout among low-to-medium-propensity supporters who just need a reminder to actually show up.
For races with significant VBM (vote-by-mail) populations, ballot-not-returned chase texts target supporters who requested an absentee ballot but haven't yet returned it. The window to act is narrow — we script and deploy these chases in real time as ballot return data becomes available in the final days before the deadline.
Text reminders to supporters, event RSVPs, and volunteer recruits — timed for maximum turnout at campaign events, debates, and door-knocking operations. Supporters who said yes on Facebook often need a text the morning of the event to actually show up. Text reminders cut no-show rates significantly compared to email alone.
Every text program requires a compliant script — opt-out language, campaign identification, and message timing all governed by TCPA and applicable state law. We draft your scripts, confirm compliance before sending, and manage opt-out lists throughout the program. No legal exposure, no spam complaints derailing your final week.
Text messages have a roughly 98% open rate — not because texting is magic, but because people's phones are with them every moment of the day and they feel compelled to check. That means a well-timed, relevant GOTV text from your campaign reaches your supporter when no other channel can reliably get through. It's the most direct communication tool in your arsenal for the final days of any race.
P2P texting specifically — where individual volunteers send personalized texts rather than automated blasts — gets significantly higher response rates than broadcast SMS. Voters who receive what feels like a personal message from a local supporter respond at higher rates than those who receive what obviously feels like a campaign blast. We script the message; your volunteers or campaign staff make it personal.
We integrate text programs with your voter universe — so you're texting your supporters and soft supporters, not the entire voter file. Texting the wrong voters wastes your volunteers' time and generates opt-outs that cost you reach in future programs.
Target list built from your voter universe — filtered by support level, geography, and contact history. Appended phone numbers verified against suppression lists.
Message drafted with proper identification, clear call to action, and opt-out language. Compliance reviewed before any sends go out.
Campaign loaded into your preferred P2P platform. Volunteers briefed on response handling and escalation protocol for complex replies.
Send launched during compliant hours. Response monitoring and opt-out processing maintained throughout the send window and follow-up period.
P2P texting GOTV programs are included in The Machine ($5,000/mo) retainer, which provides the voter universe infrastructure needed to build targeted contact lists and the campaign timeline to execute multiple text waves leading into Election Day. Text platform fees and per-message costs are passed through to your campaign committee at cost.
Standalone text program scoping is available for campaigns already in a longer retainer window. Contact us to discuss what's feasible for your race and timeline. See full pricing for complete tier details.
These services work best alongside this one — most of our campaigns run at least two in tandem.
Email warms the list; P2P closes it. Supporters who've read your emails are primed for a personal text in the final 72 hours — response rates reflect the relationship you've already built.
P2P texting is only as effective as the universe you're texting. Voter file targeting ensures your texts reach the low-propensity supporters who need the nudge, not voters who will never cross over.
The sequence that wins: mail hits Monday, text follows Thursday, voters go Friday or Saturday. A coordinated mail-text cadence drives measurably higher GOTV turnout.
Free 30-minute consultation. We'll discuss your voter universe, your timeline, and what a text program can realistically deliver for your race.