OTT and Connected TV ad placements with ZIP-code-level targeting — your campaign video served on streaming apps to voters in your district. TV-scale reach at a fraction of broadcast cost, with real impression data and geographic precision broadcast can't match.
Nearly half of American households no longer pay for traditional cable or satellite. CTV reaches the voters your broadcast buy misses — at CPMs that make sense for a down-ballot budget.
Your 15 or 30-second video ad served on streaming apps across Roku devices, smart TVs, and OTT platforms — to households in your specific ZIP codes. Voters watching on their living room TV screen see your ad in a lean-back, high-attention environment that mobile advertising simply cannot replicate.
CTV targeting goes down to the ZIP code level — so a candidate for county commissioner can run TV-style ads only in the ZIPs that make up their district, not the entire media market. You pay for the voters who can actually vote for you, not the full DMA. That efficiency is simply unavailable in traditional broadcast.
Unlike broadcast TV, CTV provides actual impression counts, completion rates (what percentage of viewers watched your full ad), and frequency data. You know exactly how many times your ad was served, how many times it was completed, and whether your budget is being paced correctly — updated daily.
Beyond geography, CTV allows layering of household demographic signals — age, home ownership, household income — to further refine your target audience. A campaign focused on property-owning Republican households in specific precincts can target that profile within a CTV buy in a way that broadcast never could.
TV has always been the highest-trust medium in political advertising — there's something about the living room screen that commands attention in a way smartphones don't. CTV delivers that trust environment to voters who have moved away from cable and satellite but still spend hours in front of streaming content every week.
For a local county, school board, or state legislative race, CTV makes the most sense in the final 3–4 weeks of the campaign, when name recognition is the primary objective and you want maximum impressions against high-propensity voters in your district. It works alongside your paid social and Google campaigns to ensure voters are seeing your message across every screen.
CTV requires a produced video ad — which we either create from your existing assets or coordinate through our video production process. The same 30-second video can run on CTV, YouTube pre-roll, and your Facebook video campaigns simultaneously.
15 or 30-second ad produced from your campaign video assets — or we coordinate a shoot if needed. Ad approved before placement.
ZIP codes and audience parameters defined based on your district boundaries and target voter profile. Budget pacing set to your campaign timeline.
Ads submitted to CTV network for review and activation. Most campaigns go live within 48–72 hours of creative submission.
Weekly impression, completion rate, and frequency reports. Budget reallocation across placements based on performance data.
Connected TV and OTT placements are available starting with Campaign Ready ($10,000) — where we scope and set up the buy as part of the full-funnel digital strategy. The Machine retainer includes ongoing CTV management and monthly buy optimization. CTV ad spend is billed directly to your committee.
CTV requires a produced video creative (15 or 30 seconds). If you don't have one, we scope video production as part of the Campaign Ready engagement. See full pricing for complete tier details.
These services work best alongside this one — most of our campaigns run at least two in tandem.
CTV buys reach among cord-cutters; YouTube reaches voters on every other screen. Together they cover the full streaming landscape without paying broadcast rates.
CTV impressions and physical mail reinforce each other — voters who see your face on Roku and find your mailer in the box the same week remember the name on election day.
ZIP-targeted CTV buys are only as precise as your universe. Voter file data lets you concentrate CTV spend on the precincts where you need to move numbers.
Free 30-minute consultation. We'll assess whether CTV makes sense for your race, your budget, and your timeline.