Voter-file-targeted mail waves for VBM households, early voters, and final-week GOTV — coordinated end-to-end with vetted print partners. The voters who respond to direct mail are typically your highest-propensity supporters. Don't leave them without a physical touchpoint.
Generic saturation mail is expensive and wasteful. We build targeted mail lists from voter file data — so every piece goes to a household that can vote for your candidate.
Mail lists built from the voter file — segmented by party registration, vote-by-mail history, turnout history, geography, and age. You're not mailing the entire district; you're mailing the subset of households most likely to vote and most likely to be persuadable or mobilizable for your candidate. That precision cuts print and postage cost while increasing ROI.
Vote-by-mail households cast their ballots 2–4 weeks before Election Day — which means a mail piece that arrives in their mailbox during that window can directly influence their vote. We build VBM-priority waves timed to arrive during the early vote window, with GOTV messaging calibrated to the urgency of that moment.
We work with vetted political print vendors who understand campaign mail — FEC disclaimer requirements, USPS bulk mail processing, and turnaround times that fit campaign calendars. You approve the design; we manage the vendor relationship, file the paperwork, and confirm delivery tracking. One less thing on your plate.
A final mail piece timed to hit mailboxes 3–5 days before Election Day — with your strongest closing argument and clear voting instructions. This wave targets your identified supporters and high-propensity voters who haven't cast a ballot yet, timed to arrive when their vote decision is most immediate.
Older, high-propensity voters — the segment that decides most local primary races — are disproportionately responsive to direct mail. They have physical mailboxes they check daily, they have the time to read a well-designed mail piece, and they don't have ad blockers. In a race decided by hundreds of votes, a targeted mail program that moves 5% of VBM households to support your candidate can be the entire margin.
Mail also works as a reinforcement channel. Voters who have already seen your Facebook ads, your yard signs, and your campaign website are significantly more likely to act on a mail piece than voters who see it cold. Our integrated strategy times mail waves to land when digital exposure has already built recognition — so the physical piece feels like confirmation, not introduction.
We integrate mail targeting with your voter universe — so you're not running your mail program and your digital program on separate lists. If a voter is in your VBM mail wave, they're also in your retargeting audience. Every touchpoint is coordinated.
Voter file pulled and filtered for your target segments — VBM households, registered R/I voters, and geographic boundaries. List delivered to print partner.
Mail piece designed with your campaign brand, photography, and message. FEC disclaimer language verified. Proof submitted for your approval.
Approved files sent to print vendor. USPS bulk mail processed and tracking activated. Delivery window confirmed against your campaign calendar.
USPS Informed Delivery tracking confirms when pieces are hitting mailboxes. Digital retargeting syncs to the same households during the delivery window.
Direct mail coordination is included in Campaign Ready ($10,000) and above. This covers list building, design oversight, vendor management, and delivery coordination. Print production costs (paper, printing, postage) are billed separately through the print vendor and paid by your campaign committee — BMS does not mark up print costs.
The Machine retainer includes ongoing mail program management with multiple waves across a longer campaign cycle. See full pricing for complete tier details.
These services work best alongside this one — most of our campaigns run at least two in tandem.
Mail without a clean voter file is expensive and imprecise. Universe segmentation by VBM history, party, and geography means every piece goes to a household that can move your margin.
Email and mail work the same message from two directions. Voters who get your mailer and then your email reinforcement are far more likely to act than voters who see either alone.
Mail waves plant the message; P2P texting harvests GOTV action in the final 72 hours. Together they form a complete closing strategy for tight down-ballot races.
Free 30-minute consultation. We'll walk through your voter universe, your VBM population, and whether mail makes financial sense for your race.