🎉 ELECTION RESULTS — WINNER
3,841
Your Candidate
61.2%
All precincts reporting | Source: County Clerk
Budget Tracker — $5,640 of $6,000 spent
Meta: $3,480
Google Ads: $2,160
Daily rate: $47/day
Remaining: $360
$5,640
Total Ad Spend
Meta $3,480 + Google $2,160
1,284,600
Total Impressions
across all platforms
142,800
People Reached
unique individuals (Meta)
8,420
Total Clicks
Meta 6,180 + Google 2,240
4,860
Landing Page Views
$1.16 per view
1,240
Organic Search Clicks
free — from Google
Meta Ad Campaigns
| Campaign | Budget | Spend | Impressions | Reach | Clicks | CTR |
|---|
| Traffic — Sample District | $25/day CBO | $2,460 | 682,400 | 98,200 | 4,820 | 2.4% |
| Awareness — Sample District | $7/day | $640 | 248,600 | 42,100 | 680 | 0.5% |
| GOTV — Final 2 Weeks | $18/day | $380 | 72,400 | 28,500 | 680 | 3.1% |
Top Performing Ads
| Ad Name | Impressions | Clicks | CTR | CPC |
|---|
| Voting Record Scorecard ⭐ BEST | 148,200 | 1,840 | 9.2% | $0.08 |
| Introduction — Meet Your Candidate | 124,600 | 1,120 | 1.9% | $0.22 |
| Community & Family Values | 98,400 | 842 | 1.6% | $0.28 |
| Video — 30s Intro Spot | 86,200 | — | — | $0.02/view |
| Endorsement — Local Leaders | 72,800 | 624 | 1.8% | $0.24 |
| GOTV — Election Day Reminder | 72,400 | 680 | 3.1% | $0.16 |
| Property Tax Reform | 64,200 | 486 | 1.4% | $0.32 |
| Public Safety Record | 52,800 | 398 | 1.3% | $0.36 |
| Video — Endorsement Reel | 48,600 | — | — | $0.03/view |
| Countdown — 7 Days Left | 42,200 | 368 | 2.6% | $0.18 |
| Awareness — Landscape Banner | 192,400 | 342 | 0.2% | — |
Google Ads Performance
| Campaign | Type | Budget | Spend | Impressions | Clicks | CPC |
|---|
| District Election — Search | Search | $10/day | $1,080 | 42,800 | 1,420 | $0.76 |
| Candidate — Display | Display | $8/day | $720 | 118,400 | 486 | $1.48 |
| Candidate — YouTube | Video | $5/day | $360 | 120,000 | 334 | $0.03/view |
Audience — Age Breakdown (Meta)
| Age Group | Impressions | CTR | Spend |
|---|
| 18-24 | 48,200 | 0.9% | $168 |
| 25-34 | 112,400 | 1.4% | $386 |
| 35-44 | 168,800 | 1.8% | $542 |
| 45-54 | 224,600 | 2.6% | $748 |
| 55-64 | 218,400 | 3.8% | $842 |
| 65+ ⭐ BEST | 231,000 | 7.2% | $794 |
Website Traffic (GA4)
| Source | Sessions | % of Total | Bounce Rate | Avg Duration |
|---|
| Paid Social (Meta) | 4,240 | 31% | 8% | 0:52 |
| Organic Search | 3,680 | 27% | 42% | 3:28 |
| Direct | 2,480 | 18% | 38% | 2:22 |
| Paid Search (Google) | 1,640 | 12% | 32% | 1:58 |
| Social (organic FB/IG) | 1,120 | 8% | 48% | 1:15 |
| Referral | 480 | 4% | 55% | 0:48 |
Top Cities — District Targeting
| City | Sessions | % of Total |
|---|
| Springfield IN DISTRICT | 1,840 | 14% |
| Riverside IN DISTRICT | 1,280 | 9% |
| Oakwood IN DISTRICT | 920 | 7% |
| Fairview IN DISTRICT | 780 | 6% |
| Lakeview IN DISTRICT | 540 | 4% |
| Metro Area (outside district) | 3,200 | 24% |
| Other | 5,080 | 37% |
District cities highlighted — 40% of traffic from target area (improving over time as geo-targeting optimizes)
Organic Search (Google Search Console)
| Query | Clicks | Impressions | CTR | Position |
|---|
| "candidate name" ⭐ | 342 | 1,480 | 23% | 1.2 |
| "candidate name county board" | 186 | 720 | 26% | 1.1 |
| "county board district election" | 124 | 840 | 15% | 2.8 |
| "candidate name endorsements" | 98 | 380 | 26% | 1.6 |
| "county board candidates 2026" | 86 | 1,640 | 5% | 4.2 |
| "candidate name issues" | 64 | 290 | 22% | 2.1 |
| "candidate name volunteer" | 42 | 180 | 23% | 1.8 |
| "sample district republican" | 38 | 420 | 9% | 3.6 |