Newark and Licking Voters Just Rejected Two Tax Increases. What That Signals for Local Campaigns.
On Tuesday, May 5, 2026, voters in Newark, Ohio and across Licking County delivered a clear message on local taxation. Two ballot issues failed; two township levy renewals passed. Read together, the four results sketch the political-economy environment any local Ohio campaign will operate in for the rest of 2026.
The four results
| Issue | Result | YES | NO |
|---|---|---|---|
| Newark City — Income Tax 0.5% Additional | FAILED | 43.49% | 56.51% |
| Licking County Transit — Sales Tax 0.15% | FAILED | 42.48% | 57.52% |
| Hanover Township — 1-Mill Renewal | PASSED | — | — |
| Homer Township Fire — 5-Mill Renewal | PASSED | — | — |
The Newark income tax was the city’s second consecutive defeat on the same proposal — the same measure failed in November 2025. The transit tax was Licking County Area Transit Studies’ (LCATS) attempt to fund operations after the existing levy structure left the agency facing service cuts. Source: Licking County Board of Elections, FINAL UNOFFICIAL canvass, May 5 21:32 ET.
What the pattern says
Every measure on the May 5 ballot in Licking County asked voters to approve some level of public spending. The renewals — existing taxes that voters had previously approved and were being asked to extend — passed. The new revenue measures — the income tax increase and the new transit sales tax — failed.
That’s not anti-government voting. It’s tax-fatigue voting. Voters who turned out for the May 5 primary were willing to keep funding what they already funded, but unwilling to add new revenue lines to local government — even for services (police and fire staffing in Newark, transit operations countywide) where the funding gap is concrete and measurable.
Three lessons for local Ohio campaigns
1. Tax-policy framing is the high-stakes ground for local races now
The 2026 Newark income tax campaign was not a partisan referendum — it was a referendum on whether voters trusted the city’s budget process to spend new revenue effectively. The answer was no. For local candidates running for council, commissioner, mayor, or trustee in 2026 and 2027: your position on tax policy is no longer a back-burner issue. It’s a defining one. Voters want to hear specifically how you would prioritize within existing revenue before you ask them for more.
This is true regardless of party. Republicans who default to “no new taxes” talking points without a credible spending-priority answer will lose to Democrats who can articulate a specific budget framework. Democrats who default to “invest in infrastructure” without explaining the trade-offs voters are being asked to make will lose to Republicans who can.
2. Renewal-vs-new-revenue is the most-predictive distinction on a ballot
The Hanover and Homer Township renewals passed quietly — voters who knew their township services depended on the existing levy showed up and renewed. The countywide transit tax and the Newark income tax both asked voters for net-new commitment, and both failed by similar margins (~57% NO).
If you’re a candidate running on the same ballot as a tax measure, this distinction matters for how you orient your campaign. A candidate sharing a ballot with a renewal is in a different political environment than a candidate sharing a ballot with a new-revenue ask. The former tends to be a low-temperature, retail-politics environment. The latter tends to be high-temperature, organized-opposition territory — and your turnout model needs to account for the voters mobilized by the tax fight, not just the voters mobilized by your race.
3. The next commissioner, mayor, or trustee will inherit the funding gap
The May 5 results don’t solve the underlying problem. Newark’s budget pressures (police and fire staffing, infrastructure backlog) and Licking County Transit’s service-cut math remain. Whoever wins the November 2026 general election — for Newark city council, for county commissioner, for any office that sits in that fiscal environment — will spend their first year confronting the same revenue gap voters just declined to close.
Local candidates who get ahead of this now — with a clear policy position on prioritization, with a track record of accountable spending, with a credible plan for which services get protected and which get cut if revenue stays flat — are going to be much better positioned than candidates who treat the tax conversation as a campaign-talking-points exercise.
The bottom line
The political environment for local Ohio races over the next 18 months is going to be defined by tax fatigue and budget pressure. Candidates who treat fiscal policy as the foreground of their case — with specifics, with accountability, with a credible orientation toward existing revenue before asking for new revenue — will out-position candidates who don’t.
None of the May 5 results were close. Voters know what they want. The candidates who hear it will win.
Running for local office in Ohio? Bull Moose Strategy works with Republican and Independent candidates at every level of the down-ballot. Transparent reporting. No percentage-of-spend markups. Candidates, not parties.
Start a Conversation