Bull Moose Strategy is a political digital services firm for Republican and Independent candidates who treat their campaigns like the high-stakes engineering projects they are.
In 1912, Theodore Roosevelt walked out of the Republican convention, stood in front of 16,000 people in Chicago's old Coliseum, and declared: "We stand at Armageddon, and we battle for the Lord." His new Progressive Party became known as the Bull Moose Party — after Roosevelt told a reporter he felt "as strong as a bull moose" after a would-be assassin's bullet stopped in his chest and he finished his speech anyway.
The Bull Moose campaign did not win that race. But it changed what American political campaigning looked like. Roosevelt brought data, direct voter outreach, and a willingness to compete on every platform available to him. He hired experts. He documented his methods. He refused to let the party machine substitute for actual voter contact. That is the lineage BMS borrows from.
Character over credential. Vigor over genteel. Fact over rhetoric. Citizen-led over machine-led. BMS works with candidates who earn their wins — not those waiting for the party to hand one to them.
Kelly Fitzgerald is a US Marine veteran (OIF 2-2 / GWOT, 2004–05) and the founder of Bull Moose Strategy LLC, an Ohio political digital services firm established in March 2026. He brings a combat veteran's discipline to campaign operations: systematic planning, documented processes, measurable objectives, and zero tolerance for wasted resources.
His political philosophy is small government and fiscal responsibility, shaped by the thinking of Thomas Sowell, Milton Friedman, Ronald Reagan, and Theodore Roosevelt. He believes campaigns win on preparation and evidence, not on last-minute ad buys and guesswork.
BMS was built on the premise that down-ballot Republican and Independent candidates deserve the same analytical rigor and platform access that national campaigns and well-funded PACs take for granted. The strategy that helped a candidate win 70.45% of the vote on $1,119 in ad spend is the same strategy BMS scales to every client.
Kelly is a Knight of Columbus (Council 10876) and lives in Granville, Ohio with his wife Beth.
Not aspirational values — standing rules that govern how BMS builds, documents, and operates on behalf of every client.
No "magic" workflows. Every decision, every ad set, every targeting universe has a written record. If a future operator can't reconstruct it from the documentation alone, the documentation is incomplete.
A campaign is a time-boxed high-stakes project. Every deliverable is templated, every process is repeatable, every credential is backed up before a single ad launches.
Financial data, endorsement counts, and opponent records come from primary sources — FEC filings, official canvasses, certified voter files. Not press releases. Not opponent websites.
Institutional knowledge lives in documented systems, not in any one person's head. BMS clients can audit exactly what was done and why — during the campaign and ten years after it ends.
Scheduled reports, auto-posting queues, cron-driven data pulls — these run without human intervention. The strategist's attention goes to creative decisions and voter outreach, not copy-paste busywork.
BMS charges a flat consulting fee. Ad spend is billed directly by the platforms to the campaign committee. There is no financial benefit to BMS in recommending a bigger budget.
Every client deserves to know who they're working with and what institutional commitments back that work.
Active member of the American Association of Political Consultants. AAPC Professional Code of Ethics governs all BMS client engagements.
BMS carries professional liability insurance for political consulting engagements through Hiscox.
Bull Moose Strategy trademark application pending with the United States Patent and Trademark Office.
Bull Moose Strategy LLC registered in the State of Ohio. Established March 2026.
BMS follows the AAPC Professional Code of Ethics on every engagement: honest disclosure, respect for voters, and accurate representation of clients and opponents.
Founded by a US Marine Corps veteran. Discipline, accountability, and mission focus are not talking points — they're a trained operating standard.
Every tier includes election compliance handling across all platforms. Ad spend is always separate — billed directly to your campaign committee.
Free 30-minute consultation. No obligation. I'll tell you honestly what digital advertising can and can't do for your campaign.